You change your opening hours on the website. Two weeks later a customer turns up at a locked door because the chat told them otherwise. That is a stale answer, and it is the most common way website AI goes wrong.
Snapshots age
Many tools learn your site once at setup, or when you press a button. From then on, every change you make widens the gap between what your website says and what the assistant says.
What “fresh” should mean
- New pages are found without you asking.
- Changed pages are re-read, with the pages people actually ask about checked most often.
- Removed pages stop being quoted immediately — a deleted page must never come back in an answer.
- You can force it: after an important change, you can ask for a page to be read again right now.
Your own answers should win
Sometimes the website is not the best source — a policy is changing next week, or a page is worded badly. You should be able to write the answer yourself and have it used first.
How AskAI does it
It watches your sitemap and links, re-reads pages on its own, takes a quick fresh look before quoting a page, drops removed pages at once, and lets you re-read any page on demand. Your written answers always come first. More on the learning and freshness page.
The short version: Ask any vendor what happens the day after you change a page. The answer tells you everything.